CONCEPT | DESIGN STRATEGY
Elevating Red Bull’s signature exaggeration, the concept of creating a mythical charm was formulated. The key message of this campaign settles around the tagline ‘Power Beyond Limits!’, which encourages the consumers to indulge in a fictitious journey with every sip. The tagline focuses on the idea where the brand not only energizes but also magically transforms the ordinary folks into mythical beings where each person writes down their own adventurous journey.
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MOCK-UP:
Thank you!
